One of the challenges that designers face, is the fact that they need to be both artistically and technically savvy. They need to create beautiful designs but cannot afford to ignore the limitations and peculiarities of the reproduction process that will be used to replicate their work.

Technical basics

• Bleed
• Rich black
• Image resolution
• Total ink coverage
• File formats
• Points & other measurement units
• Vector versus bitmap images

This page provides an interesting overview what the top 10 issues with digital files. I guess that reading my Optimizing documents page is a good summary on how to avoid those problems.

Creative aspects

• Lorem ipsum dolor sit amet…
• The psychology of colors

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