1985

• Apple starts looking around for a ‘killer application’ to boost the sales of Macintosh computers. Steve Jobs convinces John Warnock from Adobe to create a PostScript controller for their Apple LaserWriter, allowing it to output “typesetter quality” pages.

Apple LaserWriter

• Apple and Adobe are fortunate enough to stumble upon a small start-up that has created an application to utilize the Mac and LaserWriter to their full extent. That company is called Aldus and their software product is called PageMaker.

Aldus PageMaker

Paul Brainerd from Aldus first uses the term “desktop publishing” to describe what their software has to offer.

• Microsoft introduces Windows 1.0. I play around with this operating system during my studies and find it to be an absolute horror, mainly due to the fact that despite its name, the operating system does not have ‘windows’. You can only split the main windows in separate areas for each application and maximize/minimize each application.

Microsoft Windows 1.0

• Scitex Handshake links Macs to their high-end Response prepress systems. In close cooperation with competitors such as Crosfield, Dainippon Screen and Hell, a set of Digital Data Exchange Standards are developed to standardize information exchange between systems.
• Atari releases the Atari ST, a personal computer that remains popular until the early nineties. In the late 80’s the Atari systems and laser printer combined with software such as Calamus become a popular desktop publishing system in countries like Germany.

Atari ST

<1984 - 1986>

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