Until the second half of the 16th century, printers were also acting as publishers, editors, and booksellers, next to being type foundries. During this ear specialization starts to occurs, for example with people like Claude Garamond and Jacob Sabon establishing dedicated type foundries.
Another trend is that Germany and Italy start being surpassed by France and the Netherlands as centers of printing excellence.
1551 – Pietro Bembo
The Historia Veneta (History of Venice) is one of the many books of Pietro Bembo, a Venetian scholar and cardinal who is most famous for his work on the Italian language and poetry. The Bembo typeface is named after him.
1555 – Christophe Plantin
Christophe Plantin is one of the most famous printers of his time. In his print shop in Antwerp, he produces fine work ornamented with engravings after Rubens and other artists.
The publishing and printing company of Plantin and his son-in-law Jan Moretus remains in business until 1867. Nowadays it is a museum with an interesting collection of old presses, type and books. To see a small part of the collection, visit the page about the Plantin-Moretus museum.
1556 – Printing in India
In India, the first printing press is installed in Goa by the Portuguese. The Jesuits use it mainly for evangelization.
1561 – Garamond’s typefaces become widely used
When French type designer, publisher, and punch-cutter Claude Garamond passes away, his widow is forced to sell his punches. This causes the typefaces of Garamond to become widely used for the next two centuries. Garamond (or Garamont) was one of the first punch-cutters to work independently instead of working in-house for a printer.
Another famous French punch-cutter from the same era is Robert Granjon who in 1557 designs a typeface called Civilité that will become a popular choice as a display font for use in advertisements and posters. Granjon sells his matrices not only in France but also in the Netherlands, Germany, Switzerland, and Italy.
1564 – Volvelles
Cosmographia Petri Apiani is one of the first printed pop-up books. It contains a series of volvelles, circular pieces that revolve around a grommet.
1568 – Der Buchdrucker
Jost Amman’s woodcuts in Der Buchdrucker (The Printer) show how books are produced in this era. The image below shows a type caster pouring molten metal into a mold.
The same artist also creates this image of a printer’s workshop. At the back, compositors are setting text while the printer in the foreground is removing a printed sheet of paper from the press. His colleague is applying new ink to the type using a pair of dabbers.
1582 – First specimen type book
Willem Silvius is a printer in Antwerp who publishes the earliest known type specimen book in the low countries, the Leyden Afdrucksel.
1583 – Elzevir
While Plantin dominates the market of Roman Catholic publications, a second dynasty of printers, Elzevir, are equally influential in the market of Protestant publications. Lodewijk (or Louis) Elzevir originally works for Plantin but after moving to Leiden in the northern part of the Netherlands, he prints his first book in 1583. Five of his sons also become printers and their descendants continue the family business until 1712. The publishing house Elsevier takes its name from this dynasty.