Printed products

The chart below is from a presentation by Frank Romano, professor at the Rochester Institute of Technology. It lists the various applications of industrial printing and dates from 2008.

What is print?

It contains the following product categories (counter clockwise from the bottom):

  • AdPromo, the largest category, includes brochures, flyers, booklets as well as signage and point-of-purchase.
  • The packaging category includes labels, as well as flexible and folding cartons. Printing on corrugated board  is also part of the packaging segment.
  • Financial includes annual and quarterly reports.
  • Letterhead, envelopes, business cards and note pads are examples of stationery.
  • The forms category includes not just carbon, carbon-less and multi-part forms but also internal documents such as reports and handouts.
  • More exotic printed products are grouped in the miscellaneous category. This includes wallpaper, wrapping paper, greeting cards, calendars, and posters.
  • Periodicals include magazines, journals, and newsletters.
  • Newspapers are typically dailies or weeklies.
  • The books segment contains mass-market bound and paperback books as well as professional publications and college & university press.
  • Catalogs are printed for both the consumer and business market.
  • The best-known type of directories is the white and yellow pages. They dwarf the market for trade and organizational directories.
  • The technical documents category includes manuals, guides and instructions.
  • Direct mail consists of postcards, self-mailers, booklets, and letter mail.

It is impossible to create a complete list of all of the different types of printed products or products that are printed on. The list below gives a brief overview of some of the more generic types of products:

  • Bags
  • Binders
  • Booklets
  • Books – hardcover books, softcover books, paperbacks, albums,…
  • Bookmarks
  • Boxes – STE boxes, folding cartons,…
  • Brochures
  • Calenders
  • Catalogs
  • Currency or banknotes
  • Decals
  • Direct mail
  • Directories & Yellow pages
  • Displays
  • Jackets – book jackets, CD jackets,
  • Cards – postcards, greeting cards, business cards, appointment cards, credit cards, promo cards, scratch cards, reply cards, vouchers, tent cards, invitation cards,…
  • Flags
  • Folders – promotional folders, corporate folders,…
  • Forms
  • Fridge Magnets
  • Inserts
  • Invitations
  • Labels
  • Magazines & Journals
  • Manuals & guides
  • Posters
  • Forms
  • Leaflets
  • Mailings
  • Menus
  • Newsletters: dailies, weeklies, national, regional, local, tabloid, broadsheet, berliner,…
  • Point-of-purchase (POS)
  • Point-of-sale (POP)
  • Posters – adshels, abribus,…
  • Reports & annuals
  • Sleeves
  • Stationery – letterheads, envelopes, notepads
  • Stickers
  • Tags – price tags, garment tags,…
  • Wallpaper
  • Wrapping paper
  • Wobblers

One thought on “Printed products

  1. Nice chart, would be great to see an updated version! Our printing company recently pivoted to focus more on packaging and labels due to the growing demand we were finding here, especially short-run digital production.

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