These comments and polls appeared on the home page or in the Twitter feed of Prepressure.com during 2018. A separate page covers the 2018 prepress news.
Will 2018 be a fertile year for print?
It might very well be, judging by this recent Ikea magazine ad created by Swedish agency Åkestam Holst. It encourages women to pee on the page. If they are pregnant, a special discounted price on cribs will be revealed. The technology is similar to that in pregnancy-test kits.
Stamps stampede
It’s a bit sad that it takes a popular television series to get people excited about print. I am, of course, talking about the Game Of Thrones postage stamps issued in the United Kingdom by Royal Mail.
Who’s the biggest of the big metal boys?
Statista sometimes publishes interesting data about the printing industry. The graph below shows the 2010 market share of sheet-fed offset printing machine manufacturers. I knew Heidelberger Druckmaschinen is the biggest but I did not realize they dominate this market that much.
